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  • Home > News > Details
    Infiniti's growing China connection
    2015-10-07

    We are expanding at the moment. Currently we have 93 outlets and we will have about 100 by the end of this year. Our initial plan was 120 by the end of next year. We will see how fast we can develop this.

    Do you plan to expand your localization in China, in terms of production rate and types of localized models?

    Yes, of course. We are in discussions. But let us establish the current cars first. We started local production in November with the Q50L and then in March the QX50 subsequently.

    What do you think is an effective leadership for a company to be successful in China?

    The first answer is to listen carefully. Our business partners, mainly dealers, have entrusted their investment in our brand. It is our duty to make sure that the investment pays off. We need to listen to those dealers and understand how we can support them to capture the market opportunities.

    The second step would be to embrace diversity. Within a reasonably small team in Hong Kong, we have 21 nationalities. We have people from all over the world, from very different backgrounds, joining us and managing the business. This is an opportunity where we can capture cultural differences and certain topics that are important for marketing or the brand. And at the same time, it is a host of new ideas. Embracing diversity means that you are open to new ideas. We want to share and we want to make sure that everyone can contribute. I think this will be one of the strengths of this global brand set up.

    What would you share with young people on how to run a successful business?

    Be prepared. If you are running a business, or you want to set up a business, make sure you are prepared.

    Not that you can prepare for everything. But if you are well prepared, those unforeseen things will not throw you off the direction because you know exactly where you are moving.

    What is also important is focus and accountability. Focus on what you need to achieve. Make yourself and everybody else in the team accountable for his or her responsibility.

    You started your career in the auto industry as an interior and exterior designer. How does that background help you become a successful corporate leader?

    That's a question you would have to ask my team. (Laughs) But what is important for me is that I'm very much into cars. I sketch cars. I design cars. It's just a great profession to work with cars.

    Do you still sketch cars nowadays? Is it a hobby for you?

    Sure. It's both. It's part of my life.

    What cars do you own?

    At the moment I have a Q70L and a Q50.

    What's your favorite sport? And why?

    Running. I run a lot. There are many reasons. First of all, it's really healthy. It keeps you fit. It is also a good way to think about things, without stress.

    Contact the writers at luhaoting@chinadaily.com.cn and lifusheng@chinadaily.com.cn

    Liu Yixi contributed to this story.

    © Copyright 2017 Invest in Xiangyang
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